The Weeknd and H&M is collaborating on a new 18-piece collection for the fall season. The collection will include t-shirts, jackets, and sweatshirts with ‘XO’ logo and other graphics. The Weeknd spoke about the collection’s playfulness and authenticity below: “Once again I’ve selected my favorite pieces from H&M’s collection, and because we’re moving into Fall I’ve put the focus on sweats and hoodies. I was so happy with the first collection, I wanted to put my stamp on the pieces even more. We’ve been much more playful with the logos and graphics on many of the pieces, and I love the sense of identity that runs through the collection. This collection is the same as with everything that I do – it’s about the right detail, and a total feeling of authenticity.” says The Weeknd. The collection is available at www.hm.com and in stores from September 28th. Photo credit: H&M
