YouTube is making it harder for just anyone to profit off of their video uploads. The company has announced that they’ve changed the rules pertaining to how channels are monetized.

Effective today for new channels , to apply for monetization (and have ads attached to videos), creators must have accumulated 4,000 hours of overall watch time on their channel within the past 12 months and have at least 1,000 subscribers. On February 20, any existing channels who do not meet the requirements will no longer be able to receive income from advertisers.

“We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you,” the company announced. “They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors).” Some believe YouTuber Logan Paul’s recent incident made a big impact on these sudden changes. “These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.”