Google has introduced a way for artists to communicate with their fans. Starting today, artists can post text, GIFs, and videos inside of a content box located in Google’s “Knowledge Panel.” The panel is the area on the right-side of Google’s search page that contains an artist’s bio, photos, and links to YouTube, Spotify, or other related pages. According to Billboard… Artists can control the customized content — which is akin to Spotify’s “Artist’s Pick” box — on a dedicated site for verified people, places and things. Fans will be able to tell if the updates are legit by the blue checkmark next to the artist’s name. For “Sia” results, right below her Wikipedia-provided personal details, fans now see a pair of Tweet-like messages from team Sia, one touting her “Helium” remix with David Guetta and Afrojack, and a plug for her “Make Google do it” commercial. “Google and YouTube’s goal is to support and empower artists across the board,” said Lyor Cohen, Global Head of Music at YouTube. “Giving artists the ability to manage how they show up on Google when fans are searching for information is critical, so I’m really pleased to see this new feature be made available to artists worldwide.” Source: Billboard
