Reebok recently hosted a fitness and entertainment launch for the brand’s latest footwear, Fast Flexweave running shoe. Atlanta Falcons Running Back Devonta Freeman and hip-hop duo Rae Sremmurd were in the building bringing rigorous fitness techniques and live performances.

The global fitness and lifestyle brand put Fast Flexweave to the test in a workout inspired and led by Reebok partners including Devonta Freeman, speed specialist Luis Badillo Jr., and Reebok Global Trainer Harley Pasternak. The three showcased the durability of the Fast Flexweave shoe with workouts that integrated speed, quick-power movements and stability training.

As the event progressed, Reebok ambassadors Rae Sremmurd kept the energy going by kicking off their stage performance with “No Flex Zone”, “Black Beetles,” “Perplexing Pegasus,” “Swang.” Swae Lee also performed his newest release, “Power Glide” for the first time.

The Reebok Fast Flexweave is a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit and stability. Flexweave material will appear in performance and Reebok Classics products throughout 2018 and beyond. Last night, Slim, Swae, and Devonta showed off the next Flexweave release, Fusion Flexweave, which will be available on April 1.

The Reebok Fast Flexweave is now available in introductory colorways for $100 on Reebok.com.

 

Photo credit: Getty for Reebok