In a recent interview with NBC’s Today Show, Facebook COO Sheryl Sandberg stated that users would have to pay a fee in order to completely stop the platform from making money from the use of their personal data. This option is not yet available on Facebook and the company has not divulged if (and when) this option would be implemented. “Could you come up with a tool that said, ‘I do not want Facebook to use my personal profile data to target me for advertising.’?” Sandberg was asked by Today’s Savannah Guthrie. “Could you have an opt-out button – ‘Please don’t use my profile data for advertising’?” “We have different forms of opt-out,” Sandberg replied. “We don’t have an opt-out at the highest level. That would be a paid product.” Sandberg’s statements incites that Facebook makes money on data monitoring tools that watches users behavioral traits. If the social media platform get rid of that option, this will require Facebook’s advertising tool with a user subscription service. Read more at Fortune.
