In the words of the man himself, Kahackkk! 
And thatās exactly what approximately 210,000 Jadakiss fans said as they purchased copies of his latest album, The Last Kiss. Despite the economy and music industry woes, Jadakiss defied the impossible after returning from a 5 year hiatus. In the first week, The Last Kiss sold an estimated 130,000 with hardly any publicity backing it.
So what was the key to his success? Well according to the marketing-inspired magazine, Advertising Age, Jadaās strategy was merely a mixture of grassroots marketing and cyber savviness. He connected heavily with his core fan base via club performances, being on the road, speaking with fans through blogs and hip hop sites, and sporadically releasing music videos on Youtube.
āI aināt know what to expect now with the way the game is,ā āKiss said in an interview with XXL earlier this month. āBut I know I got a core fanbase. I donāt think Def Jam expected that, so now we gotta get on the same page. I will say thatās a great number for the climate and the way the music industry is right now and thatās without a big hit at radioā¦I got longevity, thatās why I got legsā¦Itās always good when you can say I told you so. Itās always good when you get the last laugh. But Iām just happy to be embraced after all these years, ācause Hip Hop fansā ears change hourly. Iāma be here for a while.ā
Posted by Pretty Boy Beats and Bels
