By: Jing Yang, contributing intern (@jing5233) If you ask me which fashion brand I like most, and I can also afford it, I would choose ZARA. Its designs can be compared with high fashion brands, but because of the different materials used, ZARA is much cheaper than high fashion brands. Therefore, it is very popular among young ladies. Born in 1975 in Spain, ZARA’s first store was built just for selling backing items. Accidently, those backing items were popular among local residents. So the founder of ZARA’s started to think about creating retail trade. Ten years later, ZARA joined Inditex Co., and became one of its most important brands. Inditex has many fashion brands, like Pull & Bear, Massimo Dutti, Bershka and Stradivarius. But ZARA has always been the most significant one of Inditex. Its founder Amancio Ortega has become the top richest person in Spain. Everyone likes ZARA. Kate Middleton can be the most representative one who loves ZARA. Now, I will introduce three different collections in ZARA. The first one is series Streetwise, which came out in May 2016. This series is very similar with Yeezy, but it only costs one tenth of Yeezy’s price. This special series will soon be sold out, so if you like this series, you need to buy them soon. The second series is Studio, and that is my favorite. This series is famous for its adorable design and high quality material. And the biggest reason for me to like this is that their design is very simple but elegant. On ZARA’s website, you can not find a part called Studio, but among every categories, ZARA will always come up with some Studio designs. If you shop for this series in ZARA retail stores, focus on this logo. You can’t miss them. The best quality series is Premium, which utilizes leather and cashmere to make clothes by hands. This series is extremely popular in winter, but it will also be relative expensive than other series. If you want to buy something in good quality and have great design as well, this series can be your best choice. The next one called TRF. This series is very welcomed by young ladies, because it is very cute. And the price of this series is lower, but the quality is good. Many Chinese young ladies like this series very much, including some of my friends. Because Asian girls are usually in “tiny” shape, some ZARA’s designs are too large for our Asian girls. But we can always find suitable clothes to fit our shapes among TRF series. The last series I want to recommend is a sports series. I really like its design, but I can’t buy it in China now, so I decide to buy some in America. Wish you find your best design in ZARA! Photo credit: ZARA
