Pharrell Williams Debuts HU x Adidas Originals Collection
On Wednesday, November 9, Pharrell Williams and label partner, Nigo, hosted the official grand opening of his Billionaire Boys Club flagship store...
Yeezy + adidas Job Opportunities Announced
Think you could work for Yeezy? Kanye West and the adidas partnership are off to a great start. The new Yeezy entity is now hiring for its product...
Pusha T’s #AskPush Reveals New Collaboration With adidas
Rapper and label executive Pusha T took to Twitter to announce his new collaboration with adidas. The G.O.O.D label president started an...
James Harden’s Extra Bonus
By: Faisal Quyyumi, contributing intern (@_faisalquyyumi) After coming off a sizzling season and making a deep run in the playoffs, James Harden...
STEP It Up: Yeezy Boost 350’s
The second sneaker in Kanye West's Yeezy Season fashion line will be released on June 27th. So far, the Yeezy Boost 350 Sneakers has received...
Adidas Will Not Renew Contract With NBA
Adidas will be ending their longstanding partnership with the NBA. After the 2016-17 season, Adidas will no longer serve as the NBA's official...
Kanye West Receives A-List Support at Adidas Fashion Show [PHOTOS]
Beyonce, Kim Kardashian with daughter North, Vogue Editor Anna Wintour and Vogue’s Virginia Smith.Everyone and their momma attended Kanye West's...
STEP It Up: 2 Chainz’s New ADIDAS Shoe Drops Feb. 15 + “2 Good To Be T.R.U.” Tour Dates
2 Chainz is next up on the list of artists who have designed a shoe for the ADIDAS brand. Actually, he's probably the only one that has...
Kanye West Partners with ADIDAS + The UnAnswered Question: Why Not Open Your Own Factory?
Okay so... most of us heard the news that ADIDAS has offered Kanye West a deal worth $10 million. This amount of money could be...