Career vs. Personal Brand: How One Affects The Other
Why Neglecting Your Personal Brand Can Torpedo Your Career AT&T understands the importance of promoting its brand. So do Toyota, Disney and...
1800 Tequila Announces 2015 Essential Artist
Brands are taking an artistic approach when it comes to marketing their products. Not only are beverage companies being more creative, but also...
How to Create the Celebrity in You…
So, you want to become a celebrity. You want to be the next big socialite. Marsha Friedman's book, Celebritize Yourself, offers strategies to...
AGREE or DISAGREE: Spamming Record Execs Will Not Get You A Record Deal
It's funny that this email came across my desk. Just the other day I was thinking about the effectiveness of social media marketing. Not just regular...
Personal Branding Expert, Courtney Rhodes, Hosts Dream Big 2015 Summit [PHOTOS]
Drexina Nelson, Courtney Rhodes, Uyo Okebie, Eichelberger, Alex Davis, Dina Marto, Saptosa Foster, Shinekia Thomas, Qaadirah Abdur, Rahim Ronda,...
5 Strategies For Selling Merchandise On Social Media
Selling merchandise (i.e. Tshirts, CDs, Desk Accessories, Clothing, etc) on social media is a difficult task. But, there are innovative ways to make...
Ryan Leslie, Jason Geter, DJ M.O.S. Take Part In Tanqueray Trunk Show [PHOTOS]
On Saturday, February 21st, Tanqueray hosted Atlanta's Summerour Studio: The Tanqueray Trunk Show. The nationwide campaign brings the culture's most...
Tameka “Tiny” Harris Hosts ‘Tiny’s Tequila’ Tasting Event [PHOTOS]
The 2014 BET Hip Hop Awards weekend was in full effect for the past few days. The city of Atlanta welcomed hip-hop lovers from all over...
Branding and Dream Wedding Go Hand-in-Hand for One Florida Couple
Talk about being creative and cost-efficient at the same time... One Florida couple ingeniously figured out a way to have their...
MYX Fusions Mascato Introduces New Flavor, Larger Bottle
Mona Scott-Young and co-owner, Nicki Minaj, are moving forward with the expansion of their MYX Fusions Moscato brand. In a recent...
Designer, Marc Jacobs, to Giveaway ‘Daisy’ Products in Exchange for Tweets During NYFW
Photo Credit: AFP/PIERRE VERDY Fashion designer, Marc Jacobs, will feature an unique aspect to his brand during the upcoming...
6 Things Every Brand MUST Have
The word "Brand" has become one of, if not the most over used terms in the entertainment industry today. Ironically, with the...
The Under 30 CEO: Sky’s The Limit’s Jakeem Smith Shows Veterans A Refreshed Way of PR & Branding
The business of public relations requires an individual who is "in-the-know". A person who is social and has an a flair for...
The Basics to Branding Yourself
No matter what facet of the entertainment business you decide to dive in or any business for that matter, the solidity of your brand will...
How To Build Your Brand
No matter what your career choice is, effectively BRANDING yourself or your company is the main criteria which determine the fate of your career....