DJ Khaled to Release His Own Line of Palmer’s Cocoa Butter Lotions
Fans of DJ Khaled can now get that "glow" with a line of body lotions. Yes, the award-winning DJ has partnered up with Palmer's Cocoa Butter...
Snoop Dogg Settles in Breached Malt Liquor Endorsement Deal
Snoop Dogg's endorsement deal that went awry was recently settled amicably. Snoop signed a three-year deal with Pabst Brewing Company to serve as...
Odell Beckham Jr Is Not Happy, But Stars In New Pepsi Ad
Odell Beckham Jr.'s on-the-field antics continues to be the focus in the media . On Monday night, the NY Giants wide receiver told ESPN he's...
VIDEO: NY Jets Brandon Marshall Joins T.I., Quavo in ‘We Know Game’ Campaign
New York Jets wide receiver Brandon Marshall has teamed up with T.I. and Quavo (Migos) for Champs Sports lated "We Know Game" campaign. In...
You’re Fired! What’s Next for Manny Pacquiao?
Boxer Manny Pacquiao has been officially fired by Nike. Pacquiao's anti-gay comment "worse than animals" proved to be too much for the athletic...
Trey Songz Secures Partnership with SX Liquor
R&B artist Trey Songz is up next as an artist who's making major moves. After teaming up with SXLiquors in 2014, things have paid off big time...
James Harden’s Extra Bonus
By: Faisal Quyyumi, contributing intern (@_faisalquyyumi) After coming off a sizzling season and making a deep run in the playoffs, James Harden...
Sprite Introduces Limited Edition Lebron James’ #LebronsMix
via press release... NBA superstar and cultural icon LeBron James has proven himself one of the most transcendent figures in sports and...
STEP It Up: Rihanna Becomes Global Ambassador for Puma
For global brands, Rihanna's worldwide appeal and star power places her in an elite group of individuals who's face can generate awareness and...
Model, Chrissy Teigen, Named New Face of XOXO
via press release... The "It" girl on everyone's Twitter feed - Chrissy Teigen - has been named the new face of XOXO....
Singer Frank Ocean Tells Chipotle ‘F–k Off’ After Shady Song Deal
Frank Ocean proves he's a bit a gangsta' after going against a popular mexican food chain. According to reports,...
Dollars & Sense: Why Corporations Do Not Support Freedom of Speech?
Lately there's been a rash of artists under scrutiny for their lyrics and artistic expression. Although many might argue that artists...
32 NFL Draft Picks to Learn “About Our Colors” Via Endorsement Deals With Tide
In what is being deemed as an unprecedented offer, Proctor & Gamble's Tide will hand out endorsement deals to...
Rick Ross Loses Millions From Shoe Endorsement; Should Reebok Forgive Him?
Rick Ross apparently issued his apology a little too late. TMZ reports that the Miami-rapper will possibly lose...
Reebok Cuts Ties With Rick Ross Over Lyrics
Well it looks like rapper Rick Ross has done more than just pissed people off with his lyrics on Rocko’s song “U.O.E.N.O.” The plot has...
Beyonce and Pepsi Encourage You to “Live For Now”
As a part of Pepsi’s “Live For Now” global campaign, Beyonce as a part of her $50 million deal with the beverage brand, has a new Pepsi...
Beyonce Makes a Power Move With Pepsi
If for some odd you reason you ever questioned whether or not the superstar diva that is Beyonce would stay on top of the money making lists...