FOOLERY: Dove Receives Backlash For Racially Charged Ad
Dove is floating in hot water over a racially insensitive advertisement promoted on Facebook. The ad was a photograph collage of a black woman...
Drake and His Pops Team Up For Virginia Black Whiskey Ad
Drake and his father, Dennis, has teamed up for the marketing campaign of Virginia Black Whiskey. The whiskey brand is the latest business venture...
FTC to Impose Strict Penalties For Paid Celebrity Posts on Social Media
The FTC says that social media stars and celebrities who promote products need to be clear on what’s “sponsored” and what’s not. From...
Can an Artist Depend on “Superfans”?
Let's face it. The days of when millions of adoring fans could easily translate into sales are OVER. Even now with social media, top artists can't...
Small Business: 4 Ways to Better Communicate
There's a fine line between professionalism in today's social media frenzy and trendiness. When businesses use words or symbols to promote their...
How to Create the Celebrity in You…
So, you want to become a celebrity. You want to be the next big socialite. Marsha Friedman's book, Celebritize Yourself, offers strategies to...
AGREE or DISAGREE: Spamming Record Execs Will Not Get You A Record Deal
It's funny that this email came across my desk. Just the other day I was thinking about the effectiveness of social media marketing. Not just regular...
5 Strategies For Selling Merchandise On Social Media
Selling merchandise (i.e. Tshirts, CDs, Desk Accessories, Clothing, etc) on social media is a difficult task. But, there are innovative ways to make...
Why the Super Bowl is Big Business…
With over a billion viewers worldwide, the Super Bowl is a goldmine for companies and its host city. The level of exposure, physically and...
Branding and Dream Wedding Go Hand-in-Hand for One Florida Couple
Talk about being creative and cost-efficient at the same time... One Florida couple ingeniously figured out a way to have their...
Designer, Marc Jacobs, to Giveaway ‘Daisy’ Products in Exchange for Tweets During NYFW
Photo Credit: AFP/PIERRE VERDY Fashion designer, Marc Jacobs, will feature an unique aspect to his brand during the upcoming...
6 Things Every Brand MUST Have
The word "Brand" has become one of, if not the most over used terms in the entertainment industry today. Ironically, with the...