Yo Gotti Lands ‘Brand Ambassador’ Gig at PUMA
Yo Gotti has plans to rake it up in the sneaker industry. Today it was announced that the CMG founder has been picked as the new brand ambassador...
Rihanna Serves Cashier Realness at Puma Pop-Up Shop
Rihanna can sing, act, bust moves on the dance floor, and now serve cashier realness. The singer got real hands-on yesterday (April 18) during a...
Fenty by Rihanna Creeper Awarded ‘Shoe of the Year’
The "Shoe Oscars" went underway last week and named the Fenty by Rihanna as Shoe of the Year. The Shoe Oscars is the brainchild of Footwear...
Fenty x Puma Collection Captures 1700s French Style at Paris Fashion Week
By: Christina guerrero, contributing intern (@Xtinadaily) It’s day three of Paris Fashion Week and so far every designer has slayed the runway...
Young Thug: The New Face of Puma + Announces Name Change
Young Thug is the latest artist to be featured in a Puma ad campaign. The Atlanta-rapper joins Rihanna and Kylie Jenner, to name a few, to the...
STEP It Up: Rihanna Debuts First Sneaker with PUMA
She lit up New York Fashion Week with the debut of her PUMA collection. Now, Rihanna has a new sneaker to show the world, the Fenty Trainer. The...
STEP It Up: Meek Mill x PUMA “Patent” Pack
We're late. But so what? These sneakers are DOPE! Remember back in January, Meek Mill announced the release of the first set of PUMA sneakers...
STEP It Up: Rihanna Becomes Global Ambassador for Puma
For global brands, Rihanna's worldwide appeal and star power places her in an elite group of individuals who's face can generate awareness and...
STEP It Up: Solange Knowles Brings Artistry to Puma’s ‘Girls of Blaze’ Line [PHOTOS]
Solange Knowles is her own woman. Not to be defined by society, man or belief, her creativity and individualism has always intrigued...