Rae Sremmurd, Devonta Freeman Attend Reebok’s Fast Flexweave Launch [PHOTOS]
Reebok recently hosted a fitness and entertainment launch for the brand's latest footwear, Fast Flexweave running shoe. Atlanta Falcons Running Back...
Yo Gotti Lands ‘Brand Ambassador’ Gig at PUMA
Yo Gotti has plans to rake it up in the sneaker industry. Today it was announced that the CMG founder has been picked as the new brand ambassador...
Russell Westbrook Extends Jordan Brand Deal For 10 Years
Russell Westbrook has cashed in again. This time it is in a very major way. Westbrook is extending his sneaker deal with Jordan Brand for 10 years,...
Kendrick Lamar x Nike Link Up For Cortez Sneaker Project
Kendrick Lamar entered to sneaker world with several custom designs courtesy of Reebok. Their business relationship was sealed tight, so us Classic...
André 3000 Featured In New Tretorn Fall Campaign [Photos]
Tretorn is a sneaker brand that's making a comeback and they've enlisted Outkast's Andre 3000 to be the face of the movement. The multi-platinum...
STEP It Up: Nike LeBron 11’s Get The ‘Cavs’ Treatment
LeBron James‘ Nike LeBron Soldier 11 is set to release in Europe on tomorrow, August 1. The new sneaker is inspired by the Cleveland Cavaliers...
STEP It Up: Odell Beckham Jr. Signs $25M Nike Shoe Deal
NFL wide receiver Odell Beckham Jr. has reportedly signed a 5-year, $25 million shoe deal with Nike. It is considered the richest shoe deal in NFL...
Lonzo Ball’s ZO2’s Didn’t Sell 5,000 Pairs As Rumored
Don't believe everything you read. Last week, a rumor surfaced that over 5,000 pairs of Lonzo Ball's ZO2 Prime sneakers had sold on its first day...
LaVar Ball Insists ZO2’s Are Worth The Price
After his outrageous $1 billion dollar proposal was turned down by the three major sneaker companies, LaVar Ball is now raising hell...
STEP It Up: Future Teases New Reebok Collaboration
Future teased fans a few days ago of his latest sneaker collaboration with Reebok. The Atlanta rapper posted photos to Instagram showcasing the...
STEP It Up: Teyana Taylor Lands Gig As Reebok Ambassador
Teyana Taylor is the latest celebrity signed on as a brand ambassador for Reebok. She joins an elite class of ambassadors like Kendrick Lamar,...
STEP It Up: Bryson Tiller’s Custom Nike Air Force 1 Low Bespoke
Trapsoul singer Bryson Tiller and Nike have teamed up for an Air Force 1 facelift. The singer-songwriter built a custom pair of Air Force 1 Low...
Fenty by Rihanna Creeper Awarded ‘Shoe of the Year’
The "Shoe Oscars" went underway last week and named the Fenty by Rihanna as Shoe of the Year. The Shoe Oscars is the brainchild of Footwear...
Snoop Dogg & Mark Gonzales Collab For ‘LA Stories’ Collection
Modern skateboarding pioneer, Mark "Gonz" Gonzales, and rap icon Snoop Dogg have teamed up with Adidas for a limited edition collection. The "LA...
Nike Kicks Off Lottery Giveaway For Self-Lacing Sneaker
Nike has created the first self-lacing sneaker. Before the public can get their hands on a pair, the sports apparel company is offering up to 90...
Gabrielle Union Rumored to Open Women’s Sneaker Boutique
Female sneaker heads do exist. Having a variety – when it comes to footwear – has always been a priority for the everyday woman and...
STEP It Up: Drake’s 24K Air Jordan 10 OVO
If you're going to order a custom shoe, you might as well go all out. And, that's exactly what Drake did when he bought the Air Jordan 10s. The...
STEP It Up: Converse’s Limited Edition ‘All Star Modern’
By: Jing Yang, contributing intern (@jing5233) Converse All Star has released its new limited edition sneakers, and as soon as it came out, many...
STEP It Up: Kendrick Lamar’s Reebok Classic QS
In 2014, Reebok announced its partnership with rapper Kendrick Lamar. Then the collaboration inspired the release of the Reebok Ventilator OG sneaker...
Pusha T’s #AskPush Reveals New Collaboration With adidas
Rapper and label executive Pusha T took to Twitter to announce his new collaboration with adidas. The G.O.O.D label president started an...
STEP It Up: Rihanna Debuts First Sneaker with PUMA
She lit up New York Fashion Week with the debut of her PUMA collection. Now, Rihanna has a new sneaker to show the world, the Fenty Trainer. The...
Foot Locker Sponsors ‘Fueling the Future of Footwear’ Sneaker Design Competition
Athletic retailer, Foot Locker, Inc. in collaboration with PENSOLE Footwear Design Academy, announced that the two companies will team up again to...
A$AP Ferg x Adidas Team Up for ‘Traplord’ Launch & Art Exhibit [PHOTOS]
It went down in Miami for Art Basel! Thousands of people, including celebrities, took over Miami this weekend for Art Basel. The A$AP Mob were...
STEP It Up: Stephon Marbury Returns with Signature Sneaker ‘Starbury’
By: Antoinette Alston, contributing intern Stephon Marbury, for those of you whom have forgotten, is an American NBA basketball player. He has...
Sneakerheads Culture Comes to Film [Official Trailer]
Sneakerheadz from Gravitas Ventures on Vimeo. The sneakerheads culture has become a phenomenon. Kids and adults spend thousands upon...
STEP It Up: Yeezy Boost 350’s
The second sneaker in Kanye West's Yeezy Season fashion line will be released on June 27th. So far, the Yeezy Boost 350 Sneakers has received...
STEP It Up: Tyga Releases ‘TRaww’ Running Shoes
via press release... Multi-platinum recording artist TYGA and footwear brand, L.A. Gear, premiere three styles from their third collaboration...
STEP It Up: Reebok Classic x Melody Ehsani SS15 Collection
For $120-$200, you can own a pair of the new series of Reebox Classic's by Melody Ehsani. The Los Angeles-based designer has teamed up again...
STEP It Up: Rapper Tyga Hosts “Liquid Gold LA Nights” Sneaker Release
via press release... Earlier this year, L.A. Gear announced their collaboration with multi-platinum Recording Artist, TYGA for their first...
STEP It Up: Meek Mill x PUMA “Patent” Pack
We're late. But so what? These sneakers are DOPE! Remember back in January, Meek Mill announced the release of the first set of PUMA sneakers...